After Decades Of Campaigns, Studies And Strategies — Are We Really Teaching Portuguese Drivers How To Avoid Crashes?
Portugal Has Been Talking About Road Safety for Decades. But Are We Actually Teaching People How to Drive Safely? Portugal has no shortage of road safety initiatives. There have been: Campaigns.Congress sessions.Studies.Reports.Legislation.Enforcement operations.National strategies.European recommendations.Television advertisements.Social media campaigns.Awareness programmes. The message has been repeated for decades: Slow down.Don’t drink and drive.Don’t use your phone.Wear your […]
How Much Is Driver Risk Costing Your Company?
The Number on the Accident Report Is Only Part of the Story Ask a company how much its fleet costs to operate, and you will probably get a reasonably precise answer. Fuel. Leasing. Maintenance. Insurance. Tyres. Depreciation. But ask: “How much is driver risk costing your company?” The answer is often much harder to find. […]
Your Company May Have A Fleet Policy. But Does It Have a Driver Risk Strategy?
Having Rules for Your Fleet Is Not the Same as Managing Driver Risk Your company may have a fleet policy. It may define: That is good. But there is a fundamental question that many organisations never ask: Does your company actually have a Driver Risk Strategy? Because a fleet policy tells people what they are expected […]
The Hidden Cost Of Driver Risk
The Cost of Unsafe Driving Is Much Bigger Than the Accident When companies think about driver risk, they often think about accidents. A damaged vehicle. An insurance claim. A repair bill. Perhaps an injured employee. But an accident is only the most visible consequence of driver risk. The real cost often starts much earlier. It […]